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Prada returns to first place in Lyst Index Q3 2026

Prada has returned to the top of the Lyst Index Q3 2026, climbing five places as demand on the platform increased by 55%.

The quarterly ranking combines shopping data from 160 million annual Lyst users with signals from social media, search, editorial coverage and AI discovery channels.

Three men walking through a city street wearing stylish layered outfits

Celine entered the top 10 for the first time, while Dries Van Noten joined the ranking in 16th place.

Chanel ranked second, followed by Miu Miu, Gucci and Saint Laurent.

Dior, Burberry, Ralph Lauren and Chloé completed the top nine, with Celine in tenth.

Celine moved up five places, while demand for its menswear increased by 62% year-on-year.

Its collaboration with Reebok also featured in the product ranking, with the Freestyle Lo taking third place.

Dries Van Noten recorded a 27% quarter-on-quarter increase in demand.

Its Long Wrap Scarf-Skirt ranked fifth among products, following a 383% rise in demand during the quarter.

Diesel returned to the brand ranking in 18th place, ahead of Stone Island.

Khaite entered at number 20, with Lyst highlighting its Danielle jeans and Oliver Peoples collaboration.

Prada’s Wish Silk Duchesse Pouch led the product ranking, with searches rising by 498%.

The COS Trullo Flap Bag placed second, while Vans’ Premium Authentic trainers ranked fourth.

Cartier’s Tank watch completed the top 10 products. Phoebe Philo’s Peak Sunglasses, Free People’s Forever Young Bloomer Pants, Balenciaga’s Rodeo Bag and Chanel’s Ballet Flats also featured.

Among the labels tracked outside the main ranking, demand for Conner Ives increased by 49% quarter-on-quarter.

Mfpen recorded growth of 37%, while Emily Dawn Long rose by 17%.

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