BADGE has opened its second store at Dalton Park, expanding its retail presence in the North East.

The opening followed the launch of its Metrocentre flagship in November 2025.

The retailer’s range includes menswear, womenswear and childrenswear, with brands such as Moose Knuckles, Sandbanks and Aquascutum.

Its offering covers contemporary streetwear, casual clothing and everyday wardrobe essentials.

BADGE stated that the expansion forms part of its plans to reach more customers across the North East.

Alongside established labels, its retail approach included responding to changing customer interests and introducing different styles within its existing range.

The company also outlined plans to develop a consistent identity across its stores.

Product displays, clothing arrangements and the presentation of individual brands formed part of that approach.